Using Press Releases to Promote Your eBooks

When you are an eBook author, there is no book publisher publicity department to handle this promotional effort for you. You have two options: handle your own press releases, or have professionals do it for you. If you choose the latter, be sure to shop around for a good publicity service that meets your needs, but is eminently affordable. Unless one or more of your books go viral, you may wind up losing a lot of money on the deal.

If, however, you, a member of your family, or a good friend are ready, willing and blessed with the experience, knowledge and skills necessary to write and circulate press releases to the right markets, you have a definite head start on the task. Since you know your book better than any publisher’s publicist, you may also may be able better to publicize your books effectively.

As part of my e-mail campaign to publicize my first-published eBook, I created a list of editors of 131 Catholic newspapers, local diocesan and independent national editions, to reach the millions of American Catholics who subscribed to their print or online editions. Each editor received an attached copy of a single-page press release and a thumbnail of a color image of the book’s front cover.

I wrote twelve versions of the press release: eleven for those dioceses, where I had lived and one generic version for all those places where I had not lived. In the first eleven, I mentioned the specific parishes in which we had been members and the Catholic elementary and/or high schools, in which I or our children had gone to school. In the generic version, I eliminated that paragraph.

Below is a copy of the generic version:


New eBook Urges Catholics to Help Jesus’ Less Fortunate

For Immediate Release:

INNSBROOK, MO — These times of disastrous economic conditions and events spawned by global geological and climactic changes call for more Catholics to do something for those unfortunate ones who suffer most their consequences.

So says John O’Neill, who has published his first eBook, Jesus’ Six Keys to a More Perfect You. In the book, he classifies Jesus’ instructions to His disciples into six keys designed to transform ordinary Catholics into extraordinary people, dedicated to imitating Christ by serving others, especially the poor and suffering, whom Jesus called His “least ones”. The book also suggests practical ways in which the reader can do these corporal and spiritual works of mercy through various charitable organizations in his or her community.

The electronic book is available on (Kindle), Barnes and Noble (Nook) and, publishers and distributors of eBooks in all formats. “I chose these three publishers for their retailing success,” said Mr. O’Neill, “and for their ability to format and download books for PC and Mac computers and Kindle, Kobo, Nook and Sony eReaders, as well as on such mobile devices as Blackberry, iPad, Android, iPod touch and netbook, a valuable aid in spreading Jesus’ teachings to the large market of Millennial and Post-Vatican II generations of Catholics nationwide.”

John, a seminary-educated Catholic layman, with a degree in Thomistic philosophy and a year of post-graduate theological studies at Catholic University of America, continues to write manuscripts which he hopes will become future eBooks in the Catholic religion and spirituality or self-help genres.

Copies for sale at $4.99; you can find a free preview sample of Jesus’ Six Keys to a More Perfect You,  at the publishers’ websites listed below: [Search on title name] [Search on title name] [Search on John O’Neill]

For more information or for a book review copy:

Contact John O’Neill at, or by phone at 636-295-0449 or 636-745-7861.



One thought on “Using Press Releases to Promote Your eBooks

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